The Challenge
Sarah Kellaway noticed something interesting during 2024. Every sustainability product she tried seemed to compromise on quality. The market was full of eco-friendly options that customers bought once and never repurchased.
But instead of complaining, she saw opportunity. She spent six months researching manufacturing processes, customer pain points, and competitor gaps. The data revealed a clear path forward.
By early 2025, she'd developed relationships with three Australian manufacturers who shared her vision. Her first product line launched in March with pre-orders that exceeded expectations by 180%.
Key Insight: The most successful businesses often solve problems that others accept as normal. Sarah's methodical approach to market research revealed opportunities that weren't obvious on the surface.
